A social enterprise is an entrepreneurial opportunity that will: allow us to explore a new earned income venture to help build a stronger, more thrivable organization; will boost revenue AND mission impact; and sustain and extend capacity for good.
The Mission of Home for Good
The mission of this endeavor is to empower our community by promoting financial and environmental sustainability, providing affordable goods, creating meaningful job and volunteer opportunities, and funding Journey Home programs that uplift those in need.
Our store will do more than sell secondhand items. It will be a circular economy hub that:
- Creates dignity and stability for families moving into new homes
- Reduces waste and environmental burden by giving pre-loved items a second (or third) life rather than sending them to landfills
- Provides new job and volunteer opportunities
- Generates sustainable revenue to fund our community programs year-round
Your support does more than help us open the doors to our thrift shop — it opens doors for those working to overcome homelessness through our programs and services.
Our goal is to raise $176,000 in startup capital to get this project off the ground. We’ve already secured:
A location that is well within our budgetary requirements, desirable collection of inventory, experienced contractors and vendors to complete required buildout, an approved plan to convert our industrial space to an ADA compliant commercial space and software with Thrift Cart that is designed for volunteer supported non-profit retail.
Now we need $71,000 to bring the project to completion and create a lasting community resource.
How You Can Help
Because our model is a “social enterprise,” your gift helps build a sustainable operation — not just a one-off program — meaning the impact can scale and endure. A social enterprise thrift store creates earned revenue, but like any growing business, it needs upfront investment to reach operational stability.
Would you consider a gift today to help us launch/expand this social enterprise? Here’s what your gift would specifically fund:
$100: Office supplies
$250: Cleaning & breakroom supplies
$500: Shelving and inventory organization
$1000: Interior paint and supplies
$2500: Equipment/setup (point of sale)
$5000: Branded marketing materials
$25,000: ADA required building upgrades (bathroom, entrance, doorway)
$50,000: Buildout (wall construction, track lighting, electrical, interior painting, flooring)
Thanks to the generosity of our community, we’ve reached 60% of our goal. Now we need your help to get us the rest of the way—every gift makes a difference.
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Journey Home Mission: Our mission is to ensure a home for all.
We believe the most powerful way to do this is collectively - by working together with service providers, elected officials, businesses and local communities to end homelessness in the Capital region of Connecticut. We will build partnerships, advance innovative solutions and achieve enduring, systemic change.